Most tradie profiles have 5–10 fixable gaps quietly costing them calls every week. We find them, tighten them, and turn your Google profile into something that works as hard as you do.
You don't need more ads. You need your Google profile working as hard as you do.
When someone searches "plumber near me," Google decides who shows up in the top 3 of the Map Pack — and that handful of listings takes most of the calls. If your profile is thin, stale, or set up and forgotten, you're invisible exactly when a job is on the line.
Nearly every searcher picks from the top three Map results. Get in, and the calls come in steadily without ad spend. Stay out, and competitors with weaker work but stronger profiles win the job instead. The gap isn't your skill — it's how clearly Google understands what you do and where you do it.
Every audit comes down to three kinds of leaks. We close all three — then keep building so your profile gets stronger while your competitors' sit still.
Categories, services, description, service areas, hours, attributes — every field set up to tell Google exactly what you do and where. This is how you stop missing the searches you should already be winning.
Fixes relevance leakageA simple, repeatable way to ask — so fresh reviews keep landing every month, not once a year. Recent, consistent reviews are one of the strongest signals Google trusts, and they're what convince a stranger to actually call.
Fixes trust leakageRegular posts, photos, Q&A and review replies that tell Google you're an active, growing business. A profile that's maintained keeps climbing; one that's left alone slowly slips behind.
Fixes maintenance leakageA clear, four-step path. You hand over access once; we handle the rest and keep you posted along the way.
We pull apart your current profile against the same 17 ranking factors Google weighs, and show you exactly where calls are leaking out — in plain English, no jargon.
We tighten every gap in week one: categories, services, description, service areas, photos and attributes — all set up to match the searches that matter for your suburbs.
A complete, relevant, trusted profile shows up for more searches and earns more clicks. The phone starts working harder for the jobs you actually want.
We keep the profile active with posts, fresh reviews and replies — so your authority compounds month after month while competitors' listings go stale.
Industry benchmarks for local search — your audit shows where you sit against them today.
I started Cross Optimise after auditing dozens of tradie profiles and seeing the same thing every single time: skilled operators losing calls not because of their work, but because their Google profile didn't tell the full story. Empty descriptions. Wrong categories. Reviews that dried up two years ago.
None of it is the tradie's fault — it's just not their job to know how Google's local search works. That's mine. I find the gaps, fix them properly, and keep the profile growing so it actually earns its place in the top results.
No agency fluff, no locked-in contracts, no promised rankings I can't back up. Just clear work that removes the leaks and gets your phone ringing for the jobs you want.
The audit is free. After that, a one-time setup fix is $497, ongoing authority building is $797/month, and the bundle — full setup plus your first month — is $1,097. You choose what fits; there's no lock-in.
I won't promise rankings or exact lead numbers — anyone who does is guessing. What I can tell you is that fixing relevance and trust gaps removes the obvious leaks, and most profiles start showing up for more searches within the first few weeks as the changes settle.
Almost certainly. Most profiles were set up once and forgotten. Having one isn't the same as having one that's complete, relevant and active. The audit shows you precisely where yours stands.
Barely. You give me access to your profile, answer a few quick questions about your jobs and suburbs, and I handle the rest. The whole point is to take this off your plate.
Melbourne trades — plumbers, electricians, HVAC and pest control. The same gaps show up across all of them, and the fixes are proven on profiles just like yours.
Not at all. That's exactly why I exist. You don't need to understand categories, attributes or review velocity — you just need someone who does to handle it for you.
Yes — genuinely free, with no obligation. I'd rather show you what I find and let the work speak for itself. If it's worth fixing, we talk options. If it's not, you walk away with a clear picture of your profile and zero cost. Fair trade either way.
Every week those gaps stay open is calls handed to your competitors. Book your free audit and let's see exactly what your profile's leaving on the table.
Book Your Free GBP Audit