The Call Engine · Google Business Profile Specialists · Melbourne

More Calls From Google. Without Paying For Ads.

When someone searches "plumber near me", Google picks who shows up, who gets rung — and now its AI picks who to recommend as well. Most trade profiles are set up wrong on at least one of those, so the work goes to someone else.

No ad spend and no lock-in.

Book My Free Google Profile Check No cost · No obligation · 20 minutes

Book before 30 September and your rate is held to January.

Google Profile Health Report

Sample · Melbourne Electrician

43/100

Profile Score

9Problems found

28Point gap

6Searches missed

Top Gaps Found

Primary category not optimisedCritical

Services list incompleteCritical

No reviews in 7 monthsWarning

Sample figures — yours get worked out live on the call, off your actual profile.

The Problem

You don't need more ads. You need your Google profile working as hard as you do.

When someone searches "plumber near me," Google decides who shows up in the Map Pack — and now its AI decides who it recommends too. That handful of listings and recommendations takes most of the calls. If your profile is thin, stale, or set up and forgotten, you're invisible exactly when a job is on the line.

⚠ The Local Map Gap

The spots that get the calls

Nearly every searcher picks from the top of the Map results, or takes whoever Google's AI names. Get in, and the calls come in steadily without ad spend. Stay out, and competitors with weaker work but stronger profiles win the job instead. The gap isn't your skill — it's how clearly Google understands what you do and where you do it.

What We Do · The Call Engine

Get found. Get called. Keep the call.

Three jobs, done properly, so your profile finally pulls its weight — then kept winning while your competitors' sit still.

Show up on the map

Your categories are the biggest thing Google uses to work out who ranks. I set the primary one properly and add the secondary ones, just so you turn up for a few more searches than you do now.

Get picked by the AI

Google's AI now answers customers straight off your profile and your reviews. Get the details right and it sends you jobs from suburbs you don't normally get called to.

Catch every call it sends

You get a tracking number, so you can see how many jobs actually came from Google. Anyone you miss gets a text back inside a minute, before they ring someone else. Your existing number stays exactly as it is.

Text-back needs a mobile to forward to — I'll check yours on the call. From 1 Oct 2026

Book My Free Google Profile Check

Book before 30 September and your rate is held to January.

How It Works

From audit to more calls — without the guesswork

A clear, four-step path. You hand over access once; we handle the rest and keep you posted along the way.

Audit

We pull apart your current profile against everything Google measures, and show you exactly where calls are leaking out — in plain English, no jargon.

Optimise

We tighten every gap in week one: categories, services, description, service areas, photos and attributes — all set up to match the searches that matter for your suburbs.

More Calls

A complete, relevant, trusted profile shows up for more searches and earns more clicks. The phone starts working harder for the jobs you actually want.

Monitor & Scale

We keep the profile active with posts, fresh reviews and replies — so your profile compounds month after month while competitors' listings go stale.

The Audit

What twenty minutes actually tells you

Your problem count

A straight count of the things Google currently treats as problems on your listing, and which of them can get it suspended.

Your score against theirs

Where you sit, where the three above you sit, and exactly which fields make up the difference between them.

What you're invisible for

The searches you don't turn up for at all, who's getting those calls instead, and which are worth going after first.

What I can't fix, and I'll tell you on the call.

Three of the biggest ranking factors are where your address is, how close you are to the searcher, and how close you are to the middle of town. I can't move your house, and anyone who tells you they can is selling you something.

What I can change is everything Google measures that isn't geography.

$400–900

what one after-hours job is worth in Melbourne — the sort you miss when Google reckons you're closed at 11pm

83%

of people who get asked for a review leave one. Most tradies never ask

74%

weigh reviews from the last three months over older ones

292M

reviews Google pulled in one year. Gating and incentives are banned — the shortcuts get your profile flagged and you wear it

Sources: Callout value — published Melbourne emergency trade pricing guides, 2026. Consumer figures — BrightLocal Local Consumer Review Survey 2026 (n=1,002). Review enforcement — Google Trust & Safety Report 2025.

The Terms

What you can count on

Commitments, not fine print. These hold whether or not you ever hire me.

No lock-in

Walk any month you like

No minimum term. 30 days' notice, any month. No exit fee, and no discount that becomes repayable.

Setup, in order

Foundation first, then the monthly

Setup is payable before work starts and delivered inside 14 business days of payment and profile access. The monthly then keeps a profile that's already been rebuilt winning.

Authority prerequisite

The bigger build needs a website

A Facebook page doesn't qualify. Tell me on the call if you're chasing suburbs beyond the map pack, and I'll spec out what yours needs.

You stay the owner

Ownership never changes hands

You stay the Owner of your profile at all times. I take Manager access only and never request or transfer ownership. Nothing's removed on termination, and access is relinquished within 5 business days.

Reviews, done straight

No fake reviews, ever

No gating, no incentives, ever. Requests go to every customer after every completed job — no screening, no filtering. It's a requirement of Google's policy, not a preference.

My promise

A small roster, done properly

I only take on a handful of trades at a time so the work gets done rather than the retainer just collected. If something isn't worth buying, I'll say so.

About

Who's Behind Cross Optimise?

It started with my dad. He's a carpenter, and work had gone quiet on him. There was nothing wrong with the carpentry. He just had nothing online, so unless you already knew his name you weren't going to find him.

I went looking for a way to get him more work that didn't mean paying for ads, because he wasn't going to spend money on something he couldn't see working. That's how I found Google Business Profiles. I built him one in late 2025 and set his categories and services up the way people search for a chippy, just so he'd come up when someone nearby needed one. The phone started going more than it had been.

Two things I'll say up front. He never paid me and I'm not going to pretend he did. And I set it up and then left it alone, which I now know is half the job. I could barely get him on the phone myself when he was on the tools, so I'd reckon a few customers gave up on him the same way. Both of those are why the monthly side of this exists.

None of it is the tradie's fault. It's just not their job to know how Google's local search works. That's mine. I find the gaps, fix them properly, and keep it going so the calls Google sends you get answered.

No agency fluff, no promised rankings I can't back up. Just clear work that gets your phone ringing for the jobs you want.

Gus Cross Founder, Cross Optimise

FAQ

Straight answers, no fine print

What does it cost?

The audit's free — a genuine 20 minutes on your profile, no obligation, and you keep the findings either way.

If you want the work done there are three ways in: a one-off setup that rebuilds the profile properly, a monthly that keeps it winning and catches the calls, and a bigger build for operators chasing suburbs the map pack can't reach. Most trades take the first two.

I'll give you the numbers on the call, once I've seen your profile and can tell you whether any of it's actually worth buying for you. No lock-in on the monthly either way — 30 days' notice, any month, no exit fee and no discount that becomes repayable.

How long until I see results?

I won't promise rankings or exact lead numbers — anyone who does is guessing. What I can tell you is that fixing relevance and trust gaps removes the obvious leaks, and most profiles start showing up for more searches within the first few weeks as the changes settle.

I already have a Google profile — do I still need this?

Almost certainly. Most profiles were set up once and forgotten. Having one isn't the same as having one that's complete, relevant and active. The audit shows you precisely where yours stands.

Do I need to do anything?

Barely. You give me access to your profile, answer a few quick questions about your jobs and suburbs, and I handle the rest. The whole point is to take this off your plate.

What kind of businesses do you work with?

Melbourne trades. Plumbers, electricians, carpenters, HVAC, pest control and the rest. The same gaps turn up across all of them and the fixes are the same.

I'm not tech savvy — is that a problem?

Not at all. That's exactly why I exist. You don't need to understand categories, attributes or review velocity — you just need someone who does to handle it for you.

Is the audit really free?

Yes — genuinely free, with no obligation. I'd rather show you what I find and let the work speak for itself. If it's worth fixing, we talk options. If it's not, you walk away with a clear picture of your profile and zero cost. Fair trade either way.

Who is this not for?

If you don't have a live Google Business Profile at all, or you're after paid ad management, this isn't it — this is organic profile work, not PPC. And the bigger Authority build needs an existing website; a Facebook page won't cover it. Tell me on the call and I'll point you the right way.